Facebook Testing A Separate News Feed For Pages + Publishers

Facebook Testing A Separate News Feed For Pages + Publishers

Facebook Testing A News Feed For Pages

If you heavily rely on Facebook for your business, this should scare you. Last week, in six markets, Facebook removed posts for Pages in the original News Feed and relegated them to another feed, Filip Struhárik, editor and social media manager at Denník N, wrote.

What does this mean?

Facebook’s main feed may no longer be an even playing field for Pages and publishers. It could change to a “pay to play” market or maybe even an auction market (akin to Google Ads) for Pages to get access.

Slovakia, one of the six test markets, saw a huge decline for their 60 biggest pages.

 

Slovakia drop in interactions for 60 biggest pages

UPDATE 24.10.2017 10:11 from Filip Struhárik‘s Medium  — “We currently have no plans to roll this test out further,” wrote Adam Mosseri, Head of News Feed. “We are testing having one dedicated space for people to keep up with their friends and family, and another separate space, called Explore, with posts from pages,” he wrote on media.fb.com. “There is no current plan to roll this out beyond these test countries or to charge pages on Facebook to pay for all their distribution in News Feed or Explore.”

We’ll see Facebook, we’ll see….

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