If I quit now, I will soon be back to where I started.
And when I started, I was desperately wishing to be where I am now.
You’ve completed the Marketing CLARITY Guide.
You now have Customer CLARITY, Company CLARITY, and Content CLARITY.
You have the blueprint for marketing and content success.
What Are You Going To Do Now?
When building a house, you have to start with a blueprint. It provides you with the information and guidance you need so that all the moving parts and different components work together properly.
But what if you’re just the architect?
You don’t know how to pour a foundation, put in the electricity, build a roof, put up drywall, or connect the plumbing…
As a Marketing CLARITY Guide graduate, you have everything you need to be successful with your digital + content marketing but you may not have the skills, know-how, or team to implement it.
This means that you might make significant improvements initially after completing your Marketing CLARITY Guide but you’ll lose momentum.
All the time, money, and effort you put in to being a better digital and content marketer will be for nothing.
That’s why I came up with…
The CLARITY Coaching program is for small business marketers who have their Marketing CLARITY Guide and want the on-going guidance, accountability, and support to implement what you’ve learned into your digital and content marketing.
Inside The CLARITY Coaching Program:
Create Your Marketing OKR’s: For you to move from blueprint to building, you need actual marketing goals. Together, we’ll create your Marketing OKR’s (Objectives and Key Results) so that you know exactly what metrics you should be tracking and what specific tasks you should be prioritizing to achieve success.
Build Your Marketing Analytics Dashboard: Once we’ve determined your Marketing OKR’s, I’ll create your Marketing Analytics Dashboard, an interactive webpage that you can use to track your marketing progress.
Monthly Marketing Report: A customized monthly marketing report that’s sent directly to your inbox. All the data you need about your digital marketing, social media, and website in one report.
Digital Content Planner: When you worked with me on your Marketing CLARITY Guide, you received my Content Planner worksheet. Well, in the CLARITY Coaching program we’re taking it to the next level by translating all your content opportunities to an interactive system so that content and marketing tasks become actionable instead of forgettable.
Setup Your Marketing Toolkit: We’ll work with you to setup and configure the essential Marketing Toolkit for your website – Google Analytics, Google My Business, and Google Search Console. Once completed, you’ll be able improve your search visibility, learn what pages users of your website visit, and what search queries are driving traffic to your website.
Those five things alone are incredibly valuable in your continuing journey to be a
better marketer but that’s not all, you’ll also get:
On-Demand Digital Marketing + Business Growth Lessons: You’ll get access to exclusive on-demand videos containing a marketing or business growth lesson. These lessons are all specifically designed to help you develop and grow your digital marketing, content creation, sales, and entrepreneurial skills.
Monthly 1-on-1 Strategy Session: In this monthly 1-on-1 meeting, we can discuss any specific questions or issues that you’re having with your marketing and/or content creation. Learning new skills and being a marketer while also running your business can be challenging – I’m here to support you and provide the specific guidance that’s right for you and your business.
Monthly Group Meeting: This is where we share and hold each other accountable. One of the hardest things about being a solopreneur or small business marketer is that it can be a very lonely experience. We will learn together so we can grow together.
And, just in case ALL that wasn’t enough, there’s one more thing you’ll get when you sign up for the CLARITY Coaching program:
Strategic Content Outline: We know that one thing many of our clients struggle with is creating content. So, what I’ll provide inside of the Marketing CLARITY Coaching Program each month is an outline of a strategic piece of content. You can then use the outline to write a blog, record a video, send an email, and make a social media post.
Coaching, Content, + SEO - Let's GO!
Do you need help with all things digital marketing? The GO package of the Marketing CLARITY Coaching program is the perfect solution for small businesses who want to get their marketing sorted once and for all. It combines marketing coaching, content creation, and SEO into one affordable package.
You’ll work with a marketing coach on an ongoing basis to keep you on-track and answer any questions you may have. Every month, you’ll get a content outline to help you create strategic content that resonates with your ideal customer. And finally, we’ll work with you to optimize your website and content for search engines so that you can increase your traffic and start generating leads from your online presence.
Don’t keep struggling with marketing on your own – invest in the CLARITY Coaching Program and watch your business grow!
SEO 101 Bootcamp: If you’re like most people, the term “SEO” might make you break out in a cold sweat. It’s no secret that SEO can be confusing and intimidating, especially if you’re new to the game. But never fear! I’m here to help with my SEO 101 Bootcamp. In this course, I’ll teach you the basics of SEO and how to improve your site content for better search rankings. We’ll cover topics like keyword research, on-page optimization, and link building. By the end of the course, you’ll have a solid understanding of how SEO works and how to start putting it to work for your business.
Page Optimizations: Every month, I’ll provide you with tips and guidance on how to improve your website pages for SEO. You’ll get simple, actionable tips and advice that you can implement on your site. And, to make things even easier, I’ll also provide you with a checklist of things to do each month. So, whether you’re a webmaster or just someone who wants their website to rank higher in search engine results, this service is for you.
Site Scans: The phrase “SEO site scan” probably doesn’t mean much to you. But if you’re trying to improve your SEO, it’s something you should be quite familiar with. Simply put, an SEO site scan will check your site for various search engine optimization (SEO) issues. This can be anything from misspelled words and broken links to duplicate content and Meta tags. By running a monthly site scan, I can ensure that your site is always up to par with the latest SEO best practices. Not to mention, it’s a great way to catch any potential problems before they have a chance to do real damage.
Backlink Building: Backlinks are simply links from other websites to your own. They act as a vote of confidence for your site, telling search engines that your content is relevant and trustworthy. The more backlinks you have, the higher your chances of ranking well in search results.
SEO + Keyword Tracking Report: This monthly report includes your keyword rankings and website traffic information. Keyword rankings represent where your website appears in search engine results pages (SERPs) for certain queries. The higher your ranking, the more likely people are to see and click on your website. And of course, the more traffic you get, the better!
First time looking at an SEO report? Don’t worry! I walk you through all the metrics – what they mean, why they are important, and how they impact SEO. But that’s not all – I will also provide advice on what you can do to improve your website and SEO performance.
How Much Does All This Cost?
If you were to work with a different agency, freelancer, or coach, here’s a conservative estimate to how much all these services would cost you per month:
- Create Your Marketing OKR’s: $250
- Build Your Marketing Analytics Dashboard: $200
- Monthly Marketing Report + Analysis $200
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- Digital Content Planner $150
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- Setup Marketing Toolkit $100
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- Digital Marketing Lessons $125
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- Monthly 1-on-1 Strategy Session $125
- Monthly Group Meeting $75
- Strategic Content Outline $275
- SEO 101 Bootcamp $75
- Page Optimizations $125
- Site Scans $100
- Backlink Building $100
- SEO + Keyword Tracking Report $200
Guess What?...
That's $2100 A Month!
but this program is no where near that much...
CLARITY Coaching Program Packages
- STRATEGY
- MARKETING OKR's
- DIGITAL CONTENT PLANNER
- COACHING
- MONTHLY GROUP MEETING
- ON-DEMAND DIGITAL MARKETING LESSONS
- 1-ON-1 MEETING
- ANALYTICS
- ANALYTICS DASHBOARD
- MONTHLY MARKETING REPORT
- MARKETING TOOLKIT
- MONTHLY MARKETING REPORT ANALYSIS VIDEO
- SEO SERVICES
- SEO 101 BOOTCAMP
- PAGE OPTIMIZATIONS
- MONTHLY SITE SCANS
- BACKLINK BUILDING
- KEYWORD TRACKING + SEO REPORT
- CONTENT CREATION
- CONTENT OUTLINE
READY
Group Coaching + Training
$99PER MONTH
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Can Be Purchased Separately - INCLUDED
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SET
Coaching + Content
$299PER MONTH
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1 per month (60 mins) - INCLUDED
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GO
Coaching, Content, + SEO
$599PER MONTH
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1 per month (90 mins) - INCLUDED
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Is The CLARITY Coaching Program For You?
The CLARITY Coaching Program is only open to people who have completed their Marketing CLARITY Guide (formerly known as the Roadmap Sessions). If you are reading this, chances are, that’s you, but you should also know that if you want to join the CLARITY Coaching Program then you’ll need to…
Attend Monthly
Group Meetings
These are once a month. We expect you to be there. We’re a team and you need to show up to practice.
Attend
1-on-1 Meetings
These are once a month. We expect you to be there. We’re a team and you need to show up to practice.
Complete Your Content Drafts
I give you an outline that needs your finishing touch. You are expected to complete and publish the post every month.
Share +
Support
I expect you to share your wins and your struggles while at the same time supporting other members.